Exercise: Distribution of Fruits and vegetable (F&V) in Retail Chains
• You are setting up a chain or retail stores to sell fresh Fruits and Vegetables in top 10 cities in India
• Task : Identify stages in distribution network and the role played by each.
• Intermediate activities to be performed
– Cleaning, Sorting, Grading, Packing, labeling
• Perishable product : Freshness is key determinant.
• Retail stores – located around residential areas. Convenient shopping – within 2 km.
Products
Locally Procured : APMC markets, Direct from farmers, Local Mandis , Fresh vegetables
Nationally procured : National Level Markets Fruits, Potatoes / Onions