Solved: Distribution channel for southwest airline, Marketing Management

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Distribution channel for southwest airline

For: Southwest Airline

(1) What is the appropriate distribution channel for this industry? Why?

(2) How can a long-term relationship be established with key stakeholders that include:

(a) Customers,
(b) Distributors, and
(c) Suppliers?

(3) What potential problems might you encounter in your relationships?

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Marketing Management: Distribution channel for southwest airline

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Marketing Management: Distribution channel for southwest airline

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