Distribution adds value
Discuss the various ways that distribution adds value (or utility) to a product or service, the impact that wholesalers and retailers have on that value, and how it can be used as a competitive advantage.
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Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.
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Does Zara experience disadvantages from its “fast-fashion” distribution system? Are these disadvantages offset by the advantages?
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