Distinguish deceitful advertising and direct falsehoods


Question 1: What's the difference between deceitful advertising and direct falsehoods?

Question 2: Define the reasonable consumer standard for consumer protection. How is it different from the ignorant consumer standard?

Question 3: What are two arguments in favor of granting marketers wide latitude to promote their products?

Question 4: What are two arguments in favor of forcing marketers to stay very close to the pure truth when promoting their products?

Question 5: Put into your own words the definition of consumerism.

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