Question: 1. Distinguish between strategy decisions and operational decisions, illustrating for a local retailer.
2. Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer.
3. Outline a marketing strategy for each of the following new products: (a) a radically new de-sign for a toothbrush, (b) a new fishing reel, (c) a new wonder drug, (d) a new industrial stapling machine.
4. Provide a specific illustration of why marketing strategy planning is important for all business-people, not just for those in the marketing department.