Distinguish between qualitative and quantitative research, Marketing Research

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Distinguish between qualitative and quantitative research

1. Distinguish between qualitative and quantitative research that might be used in sales person or force research.

2. Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.

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Marketing Research: Distinguish between qualitative and quantitative research

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Marketing Research: Distinguish between qualitative and quantitative research

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