Question 1: Develop a communication plan using the six elements of an effective communication program.
Question 2: Integrate the four distinct levels of integrated marketing communication (IMC).
Question 3: Design an integrated marketing plan using a combination of traditional and online media.
Question 4: Create a proposal for implementing the six steps in the personal selling process to business accounts.
Question 5: Recommend a multichannel distribution strategy. Defend your recommendation.
Question 6: Propose a mobile retailing strategy.