Problem: As the owner of a candle shop, Filipa has learned that she must not only be competitive in terms of her product pricing, but also that she must also be non-price competitive. Which of the following is incorrect regarding non-price competition? It is used most effectively when a seller can make its product stand out through distinctive product quality, customer service, or other features. Once customers have chosen a brand for non-price reasons, they may not be as attracted to competing businesses and brands. Product packaging is not a feature of non-price competition. Product differentiation is a method of non-price competition.