Discussion Questions
1. Explain the following competitive strategies and use at least two corporate examples: Focus on market niche, low-cost leadership, product differentiation, customer-supplier intimacy.
2. What is the role of strategic planning in creating value for an organization? Provide an example of how a company uses strategic planning to create value for an organization.
3. How do metrics allow us to track the progress of implementation of the strategy? How is environmental scanning helpful in choosing the appropriate metric guidelines to use? Use examples