Assignment:
Cooper presents a suggestion following the discussion over the reasons for innovation today; centered around advancing technology, changing customer needs, and the demand for shorter and shorter cycle-times.
It's clear that new products, innovating solutions to bring better, quality products to customers faster is a key to a company's success.
Recall past work experiences you've had. Think of the industry you worked in (whether it was a professional technical position, a position in a business marketing firm, or even a fast-food job you had. Discuss how innovation played a part in your daily job. Focus on tasks you were responsible for first. Then reflect on how your department regarded innovation. Finally, to the level of your exposure, discuss how innovation played a part of your company's daily tasks AND how it was shaped into it's strategic direction