Assignment:Easy Cheese advertising ideas
Come up with at least 5 ideas that are on strategy in promoting Easy Cheese. The minimal expression of the maximal number of ideas applies here. For example, rather than developing a 30-second television script for Geico using the caveman, one idea might be expressed as "Caveman sees therapist because he's bothered by commercials making fun of him because he's child-like in his understanding of the world. During the session his mother calls." Another example of minimal expression of maximal number of ideas is (for Orbit) "Two yuppie couples yelling at each other, sneering, making faces and gesturing aggressively at each other with insults such as 'party hostess,' 'soccer mom,' 'corporate executive' and 'charity giver.' Orbit girl then steps in with 'For dirty Mouth--(starburst)--Orbit.'"
CREATNIE WORK PLAN-NABISCO EASY CHAESE
KEY FACTS: Prospects do not think Easy Cheese is made with real cheese. It is in fact made with real cheese and is branded with the "real" seal.
ADVERTISING OBJECTIVE: Convince prospects that easy cheese is real and has added benefit of being perfect for portable snacking
PROMISE: Easy Cheese is made with real cheese and tastes as delicious as refrigerated packed cheese.
TARGET AUDIENCE: Primarily urban and suburban women, 18-34 who buy cheese, with and without children. Also, urban and suburban, 18-34.
SUPPORT: Easy Cheese does not need refrigeration and is perfect for portable snacking. Easy Cheese is available in a variety of flavors, including Cheddar, Sharp Cheddar, American, Cheddar N Bacon, and Nacho.
BRAND CHARACTER: Fun, delicious, and convenient.
TONE: Tone should be energetic and lively, fun and should convey the Convenience and deliciousness of Nabisco Brand Easy Cheese.