Discussion on grocery store shopping for greek yogurt


Problem: Edith is in the grocery store shopping for Greek yogurt. She is trying to remember the name of the Greek yogurt brand she enjoyed when visiting a friend a few months ago. By trying to remember the Greek yogurt brand, Jackie is engaging in _______________. a. external information search b. internal information search c. retroactive need recognition d. alternative evaluation

 

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Marketing Management: Discussion on grocery store shopping for greek yogurt
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