Discussion of customer effect


Select a product from your Sustainable Product Proposal and create a product launch.
Present the product launch to the product management team. You must sell the idea and deliver this account for your firm.
Prepare a 20-slide Microsoft® PowerPoint® presentation with the following elements:

• Review of product design's key elements

• Discussion of customer effect

• Promotion designs

• Comparison of awareness and cause marketing promotions

• Identification of greenwashing in another firm's marketing and an explanation of how your promotion design avoids it

• Sustainable distribution plan

• Description of green distribution practices

• Explanation of why product is effective for organization, consumer, and environment.

• Include speaker notes for each slide. Speaker notes are worth 10% of assignment grade.

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Marketing Research: Discussion of customer effect
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