Discussion-new product development


Discuss the below:

New Product Development

Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential.

 

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Marketing Management: Discussion-new product development
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