Assignment task: Amazon Strategic Alternatives SWOT Analysis
In the Strategic Alternatives Matrix, you will identify the actions that come from the strengths matching with opportunities (SO), strengths matching with threats (ST), weaknesses matching with opportunities (WO), and weaknesses matching with threats (WT). For example, for an SO action, Coca Cola could use one of its popular brands (a strength) to launch a new health or wellness related beverage (the opportunity being an increase in consumer demand for food products that are believed to be healthy).