Problem: Singh Cassidy has energized personality. As the company was transitioning from a start-up to a powerful, substantial player in the online video space they are continuing to hire new people so important leadership, management, and culture issues still needed to be addressed. Singh Cassidy is a business development person, used to moving really fast. Her style of working is not everyone's cup of tea. So hiring a employees who can match it pace is really a task for a company.