Problem: In the Video Case "Thoughtful Design" what is the most important factor to know when figuring out which shaker has salt and which has pepper?
1) What the person who filled the shaker thinks about which belongs in which shaker
2) What the cultural norm is regarding which product belongs in which shaker
3) The alignment of physical characteristics of the products to the design of the shakers
4) Your beliefs and norms regarding which product item belongs in which shaker