Assignment task:
You are a marketing analytics expert of HUL and want to study the impact of rebranding HUL's one of the flagship product Fair & lovely to "Glow & lovely" on the purchase decision of consumers.
Which type of research design, what kind of data (continuous or discrete) and which scales of measurement you would use for the research purpose?
Whether examining the data was mundane and inconsequential before the analysis starts, which aspects, as a professional, you would focus on while looking at the data?
Mention the statistical tools you would use for the study if you have collected data on the basis of the scale you have collected the data as per answer