Discussion about six categories of new products
Problem: Of the six categories of new products, which represents the smallest category? Which do you think represents the largest category of new products? Explain why.
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Of the six categories of new products, which represents the smallest category? Which do you think represents the largest category of new products?
Explain how JUUL's marketing campaign uses an emblematic function approach and/or a role acquisition approach in its marketing campaign.
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Problem: What are some recommendations to improve Nike brand equity?
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