Discussion about power of a multi-part pricing strategy


Problem: Read the article attached in the course content titled "The Power of a Multi-Part Pricing Strategy." In narrative form complete the following: * Define the process of Multi-part pricing and provide one example of its use in society. * Now think of the healthcare industry. What are some of the challenges healthcare consumers face with a multi-part pricing system? * In your opinion what would be the best pricing strategy for healthcare consumers, multi-part pricing or bundling and why?

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Marketing Management: Discussion about power of a multi-part pricing strategy
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