Discussion about increasing customer pro?tability, Other Management

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Discussion about increasing customer pro?tability

Assignment task: Increasing customer pro?tability

For each of the categories below, provide a speci?c example of how a company might transform its breakeven or loss customers into pro?table ones: (a) Process improvements (b) Activity-based (menu-based) pricing (c) Managed customer relationships (d) Disciplined discounts and allowances

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Other Management: Discussion about increasing customer pro?tability

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