Assignment task: Using Amazon as your publicly traded company, expand upon these statements:
1. Internet Advertising Amazon has been successful in reaching potential customers by using online advertising, primarily through Google AdWords but also through other online platforms.
2. Search Engine Optimization (SEO): Amazon has made use of SEO to raise its exposure on the pages of the results shown by search engines and to attract more visitors to its website.
3. Content Marketing: Amazon has been using content marketing to generate and share interesting content with its customers in order to educate them and persuade them to make purchases.
4. Social Media Campaigns and Influencer Marketing: Amazon has promoted its products and services on prominent websites such as Facebook, Twitter, and Instagram by using social media campaigns and influencer marketing.
5. Email Campaigns: Amazon has made use of email campaigns to communicate with customers and promote special offers in a more focused manner.
6. Affiliate Marketing: Amazon has been successful in enticing website owners and other influential people to promote its products and services by using affiliate marketing.