Discussion about exposure to an in-store promotion, Marketing Management

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Discussion about exposure to an in-store promotion

Question: The estimated model shown below uses a customer's weekly average dollar amount of clothing purchases in the past year, and exposure to an in-store promotion (exposed coded 1; not exposed coded 0), to explain the log-odds of the customer making a new purchase (purchase coded 1; no purchase coded 0) during their current store visit. Ln (odds of purchase) = - 3 (0.05) AveragePurchases (0.5) Promotion

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Marketing Management: Discussion about exposure to an in-store promotion

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Marketing Management: Discussion about exposure to an in-store promotion

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