Discussion about empirical analysis


Question: From the article, Drivers of the Long Tail Phenomenon: An Empirical Analysis Oliver Hinz, Jochen Eckert, and Bernd Skiera what is the chosen long tail strategy, such as whether a longer tail is preferred, the impact of changes in the length of the long tail, the advisability of making it longer or shorter, pricing changes, and management of long tail length

 

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