Discussion about changing consumers meat preference


Problem: Write a report using the following format.

i. Introduction - introduce the background of the case study "Beyond Meat: Changing Consumer's Meat Preference". Suggestion of 200 words.

ii. Content 1.0 - Discuss TWO (2) segmentation trends that Beyond Meat should be focused on. Segregate into proper sub-contents and paragraphs, elaboration and analysis between 200 to 300 words (excluding tables and diagrams, if any).

iii. Content 2.0 -Analyse what can Beyond Meat implement to shape the customer behaviour and preferences regarding eating a plant-based meat substitute. Provide TWO (2) points. Suggestion of 200 words.

iv. Conclusion - summarise and reinstate important findings from the content - not more than 200 words.

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