Discussing types of marketing questions


Assignment:

AC Nielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands, Austria, Italy, and Finland. This scanner data tracks sales of UPC coded products in those nations. In small teams, imagine you are Nielsen clients in the United States. One team might be a retail chain, another an Internet company, and still another a toy manufacturer. Discuss the types of marketing questions these data might help you answer. Share your list with other teams.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Discussing types of marketing questions
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