Case Scenario:
The product by which my firm develops is effective, reasonably priced and a visible manifestation of dreams for all. We focus on keeping our products efficient with the intent towards producing a great reputation and making the products marketable. The focus of my intention was towards coming up with products by which serve a significant purpose and that is efficiency, which will reduce time in doing laundry.
The notion is environmentally secure, convenience, efficiency, and costs effective. It is to some extent as drier sheets, but the products were created for a different reason. The name of the propose products is Quick Clean. There are a number of drier sheet and fabric softener obtainable towards consumers and most reduces the wrinkle and statics as promise. My product resembles drier sheets but serve a different purpose. Quick Clean is place in the driers with stain clothe and remove the stains in 10 minutes and remove wrinkle out of any type of clothe and fabrics. The sheets dissolve within ten minute while in use, thus there is not anything to dispense. The products provide a double purpose, the initial is causing the process of eradicating stains simple and not untidy and the second is a product by which is efficient in costs and convenience.
My firm will uphold strong growth as providers of high quality cleaning product towards consumers. We will make every effort towards constantly being perceived as a company by which is professional, dependable, accurate, and timely. We will provide innovative product and service thus meeting the objective of all the stakeholder of the organization. The vision is towards becoming markets leaders in the category by development of a long list of happy consumers who will pass on the firm’s product towards the next generations of homemaker.
The mission statement of the organizations is: Make it spotless
Our company will uphold strong development as a supplier of elevated quality cleaning product towards our customers. We will make every effort towards continuously being perceived as a company by which is precise, professional, timely, and trustworthy. We will provide innovative product and service thus meeting the objective of every stakeholder of the organization.
Our objective is to turn out to be one of the top 3 players in this segment within a year. We desire towards catering to the mass segments of population of the United States by fulfilling their cleaning necessities rapidly and conveniently. We desire towards establishing thriving partnerships with consumers. Moreover, establishing elevated brand image of Quick clean in the minds of our customers and dealer and offering them innovative product and service at realistic costs. We desire to investigate new markets by which meets our marketing criteria by offering product fitting towards our economics and socials climates and utilizing ecommerce infrastructures towards becoming low costs value added consumers marketing company.
Measurable:
To recognize a yearly increase rates of twenty percent better than the prior years.
We will increase revenue through our internet infrastructures, pursue advertising, send direct mailing, pleasing the customers with innovative cleaning product, post contents on the internet, participate in discussion group, improve e-infrastructure and website.
The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report:
Question 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. This section of your paper is general background research which should be based on the text and articles from the Library's full-text databases.
Question 2. Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only).
Question 3. This section forward will become part of your Final Strategic Marketing Plan. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific.
Question 4. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). Has the internet played any role in how you developed your marketing approach? Why or why not?
Question 5. Select and explain the most suitable method for measuring advertising effectiveness.