Discussion Board
You will use EBSCO host to find two articles describing firms' product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.
Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.