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Discuss why sticker price is generally higher

Problem:

Need help discussing the following: Columnist Dave Barry jokes that federal law requires this message under the sticker price of new cars: "Warning to stupid people: Do not pay this amount." Discuss why the sticker price is generally higher than the actual selling price of a car. Tell how you think car dealers set the actual prices of the cars they sell. 250 word minimum.Cite work.

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Marketing Management: Discuss why sticker price is generally higher

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