Discussion Forum: Innovation Success & Failures
Apple and Google are both companies that have experienced success and failures in introducing innovative products to the market. Research and provide an example of a product success and failure in either of these companies (or another company of your choosing). Be sure to discuss a 'success' as well as a 'failure' for your chosen company.
Using concepts from our readings as well as outside research, discuss why one product succeeded while another failed. Provide the URL(s) and supporting discussion.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.