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Discuss why might a customer use physical evidence

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Why might a customer use physical evidence to form an evaluation for a service? How might a company manage physical evidence?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss why might a customer use physical evidence

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Marketing Management: Discuss why might a customer use physical evidence

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