Problem
Ranked in the list of Canadian Business Fastest Growth Businesses of 2021, Flexiti's payment solution allows their B2B Customer's (Flexiti client) customers (their client's client) to pay with equal monthly payment or deferred plans in-store and online. Consumers can get approved for financing in minutes and can finance their purchase instantly.
In Chapter 4 Segmenting the Business Market and Estimating Segment Demand, we reviewed a multitude of ways that a marketer could segment their target customer base using Macrolevel and Microlevel bases. Discuss which three macrolevel and three microlevel bases would you recommend for Flexiti to use with a brief explanation of why you have chosen this segmentation characteristic.