Problem
Choose an existing product or service and write a one-page summary that answers the following four questions. Use the questions as headings - or derive your own heading from the title.
o Which customer market segments (groups) are being targeted?
o How does the marketing of the product or service target customers based on their behavior?
o Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
o What competition is the product or service facing in these most valuable segments?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.