Assignment task:
You are a marketing specialist for Nike reporting directly to the Director of Marketing. One of your top competitors Under Armour has recently begun stealing market share from your brand. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand's market position within six months.
Develop two traditional marketing tactics for the IMC (integrated marketing campaign). Discuss which channels you pick to incorporate into the IMC campaign and the tactics (what you will implement) into both channels with thorough explanation.