Discuss whether you agree with the proposed weighting


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On the "Problem Solutions Matrix" resource, the category "Customer Importance" received twice the weight of all other categories. Using what you learned from the study materials, discuss whether this criterion was weighted appropriately and include discussion of other criteria indicated that could be weighted differently. Support your reasoning with relative examples. In response to peers, discuss whether you agree with the proposed weighting for the "Problem Solutions Matrix" criteria.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Discuss whether you agree with the proposed weighting
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