CASE: S. T. Dupont - The Renaissance of a French Luxury Brand. IN1320
The case must be in Times New Roman 12 pt font
Study the case "S. T. Dupont: The Renaissance of a French Luxury Brand" then:
1. Briefly summarize Crevet's new marketing plan;
2. Discuss whether it is in line with the S.T. Dupont brand identity and what, if anything, you would do differently?
Your answer should be limited to a maximum of two paged (excluding the title page).
References required