Discuss what strategy avon was pursuing until the mid-2000s

Question

Global Perspectives for International Business

Exercise Paper 2

The Strategy of International Business

A. Scenario:

1. Read the case on Avon products.

B. Address the following:

1. Discuss what strategy Avon was pursuing until the mid-2000s. What were the advantages of this strategy? What were the disadvantages?
2. Discuss what changes Andrea Jung made in Avon's strategy after 2005. What were the benefits of these changes? Can you see any drawbacks?
3. In terms of the frame work introduced in this chapter, what strategy was Avon pursuing by the late 2000s?

C. Essay Requirements

1. Write three pages in response to all of the items in section B. .
2. Include a minimum of 3 authoritative references to support your paper.
3. Use APA Style # 6 (6^th edition) as the Style Sheet.
4. Feel free to discuss your ideas as part of your discussions with classmates.