Discussion Board - Product Differentiation
Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup). Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.