Discussion Post
a) All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer-reviewed, academic references to support your work.
b) In your own words, what is a peer-reviewed, academic reference and why is this necessary? How can you avoid plagiarism when you are using academic references?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.