Problem
You will be selling a stuffed animal for Alzheimer's patients. The stuffed animal has a recording mechanism that will allow their caregivers to pre-record their voice so that when Alzheimer's patient presses the activation button, it will help calm their anxiety.
Product Positioning
Discuss what image you will attach to your product/service based on what you know about your target market/customer profile.
Marketing Mix
In this section, provide a specific account of your proposed marketing mix strategy (product/service, promotion, place/distribution, and expected price point) that is ready to implement.