Discussion Post
• If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?
• Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.