Discussion
Question 1
Part 1
Why is it critically important for a brand and/or company to price their product and/or service correctly the first time?
Part 2
What does "Price Elasticity of Demand" mean? What are the two approaches to pricing and why are they important?
Question 2
Part 1
How can choosing the wrong marketing channels impact a brand or company's business? How should a brand go about choosing the proper marketing channels?
Part 2
How can a brand or company's supply chain be a competitive advantage or competitive disadvantage?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.