Assignment
Instructions
Review Questions: Provide a detailed answer to the following questions.
1. Why is it important to also collect secondary research if you have employed primary research?
2. You have likely noticed that many stores are adding surveys to the receipts in attempt to collect research. Do you complete these? Why or why not? What are the drawbacks to using this method? What other methods would you suggest your favorite stores employ?
3. If you were a marketing manager for Starbucks and you wanted to introduce a new drink to the menu, what type of research would you employ to get a better idea of what may be successful?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.