1) Explain the following statement. According to the Golden Rule of Personal Selling, most customers do not care how much a salesperson knows about a product until the salesperson shows honesty and caring?
2) Discuss what a salesperson should review and analyze during the planning phase of negotiation?
3) How does a typical salesperson obtain the knowledge needed to become a successful salesperson?
4) What are the classes of buying decisions of the customer in making the purchase decision? Explain each briefly
5) List the four components of sales call planning?
6) What steps are involved in the problem-solution approach to selling?