Discuss ways to handle marketing competitors


Problem:

As you are signing the guest register to call on a new customer, you notice that a competitor was just there also. You have been told by mutual customers that this competitor's price is less than yours but the quality of its product is also less. You also know that this particular competitor's salesperson is very aggressive and has been known to exaggerate the performance of his/her product and denigrate yours.

With this information, discuss the various ways you would or would not mention the competition.

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Marketing Management: Discuss ways to handle marketing competitors
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