Marketing Homework
When completing homework for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the homework, meaning it may be necessary to locate homework-related material in chapters other than those corresponding with the module in which the homework is located. While the effort has been made to ensure that all material necessary for homework completion is found in the textbook, contact the instructor immediately if information needed to complete the homework cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided.
Using a minimum of two scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook (attached), the two parts of the homework (attached) answer the below questions. Chick-fil-A will be the business we will be discussing to keep with the first two homework.
Task
a. Explain the organization's product plan.
b. Explain the product's/service's current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others.
c. Discuss viable techniques of building the equity of the brand.
d. Discuss several branding decisions recently made or appropriate to make.
e. Discuss organizational efforts at customer satisfaction, loyalty, and retention.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.