Assignment Task: Among the vendors of neuromarketing services are NeuroFocus, a company working with Hyundai, Google, and Walt Disney Co.; EmSense, which counts Microsoft among its customers; and Sands Research, which works with Chevron. These research companies measure microscopic changes in skin moisture, heart rate, and brain waves to see how consumers react to package designs and ads. Companies like Hyundai and Microsoft are interested in these research techniques because neuromarketing _______. a. does not assist in purchase motivations b. is an attempt to understand responses to promotion and purchase motivations c. is not as effective as telemarketing d. is less effective than using secondary research