Assignment task:
The topic of consumer buying behavior is often "icky" for many people because we learn we're not so special or as individual as we may think. Instead, we respond to stimuli just as others do & we often act in ways that are not only predictable but influenced by factors we may not be aware of.
Let's use this discussion to dig deeper into the various aspects of consumer buying behavior, covered in both the textbook and the lesson. Let's get more clarity on these aspects and more confidence in our knowledge.
Post your questions, comments, ideas, and experiences as a consumer.