1. Discuss value-of-service pricing and cost-of-service pricing. Expand your answer with a discussion of how the two concepts are related and provide relevant examples to substantiate your answer. Be sure to provide references.
2. Effective corporate governance includes the establishment of a well defined set of policies related to ethical behavior and ensuring that required and appropriate internal controls are in place and effective. Discuss the purpose of establishing and implementing both of these sets of policies in terms of risk and responsibility.