Discussion Post: Culture Challenges & International Marketing
We examine the statement - Misreading culture in a foreign market is "kryptonite" to an international marketer.
Discuss using an example from your personal experience with a cultural misunderstanding.
Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong?
A detailed piece of your own writing, an idea which you explain and expand on.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.